PR/Communications:

Bringing Behavioral Health Conversations to Life with the BHL Podcast

About This Project

The Behavioral Health Link Podcast was created to educate, inspire, and engage listeners around the evolving world of behavioral health innovation. Thrive Marketing joined forces with Behavioral Health Link (BHL) to amplify the podcast’s reach and ensure each episode connected with the audiences who needed it most — from healthcare professionals to policymakers to community leaders.

The Opportunity

The behavioral health landscape is crowded — and while BHL’s message was strong, it needed a promotional engine to ensure each episode cut through the noise. The opportunity was twofold: build awareness among new listeners and deepen engagement among existing followers, all while reinforcing BHL’s authority as a trusted voice in mental health innovation.

Check out the various podcast recordings.

The Client

BHL is a pioneer in behavioral health technology and crisis response, best known for its role in powering 988 call centers and mobile crisis teams across the U.S. Through its podcast, BHL sought to share real stories, expert insights, and innovative approaches shaping the future of mental health care — using conversation as a catalyst for change.

The Services

Thrive Marketing delivered a full suite of promotional and engagement services to position the BHL Podcast as a thought leadership platform within the behavioral health space:

Branded graphic design for episode launches and social distribution
Multi-channel social media strategy and management
Email campaign creation and subscriber engagement
Paid digital advertising across Google and social platforms
Campaign performance tracking, analytics, and optimization

The Solution

Thrive Marketing designed and executed a holistic campaign approach that elevated every aspect of the podcast’s presence:

Dynamic Visual Branding: Created eye-catching graphics tailored to each episode’s theme and tone, designed to grab attention and encourage shares across digital channels.
Strategic Social Media Campaigns: Developed tailored content for LinkedIn, X (Twitter), Facebook, and Instagram to highlight expert guests, key takeaways, and behind-the-scenes moments — each optimized for engagement and discovery.
Email Marketing That Converts: Designed high-performing email campaigns with compelling subject lines, clear calls to action, and trackable engagement metrics to boost episode plays and listener loyalty.
Targeted Paid Advertising: Deployed paid campaigns across Google and social media to expand the podcast’s audience, ensuring each ad reached listeners with a vested interest in behavioral health and crisis intervention.
Data-Driven Optimization: Continuously refined messaging, visuals, and targeting based on real-time listener analytics — from play counts and retention data to social interactions and feedback loops.

The result was a content ecosystem where every touchpoint — from thumbnail to tweet — worked together to extend reach and strengthen impact.

The Reward

The BHL Podcast evolved from an internal storytelling effort into a powerful awareness and engagement platform that positioned Behavioral Health Link as a national thought leader in mental health.

Notable Output Metrics:

Increased listenership and episode play-through rates across all major platforms
Higher audience engagement on LinkedIn and Facebook through shareable content and expert-driven storytelling
Expanded reach through paid campaigns that brought in new listeners from key professional sectors
Consistent subscriber growth, supported by high-performing email and ad campaigns
Improved retention and feedback through audience data analysis and iterative campaign optimization

The Behavioral Health Link Podcast now stands as a go-to resource for professionals and communities seeking insight, innovation, and real conversations about behavioral health — proof that the right marketing strategy can turn a great idea into a movement.