Marketing:
Behavioral Health Link Branding Refresh
The Services
Strategic Marketing Leadership
CRM Implementation
Digital Strategy
Brand Identity Development
Content Marketing
Conference Activation
Sales Alignment
Marketing Operations Optimization
Business Development
The Client
Behavioral Health Link (BHL) is both a trusted call center operator for the State of Georgia and an emerging tech innovator in the behavioral health space. While its operations were well-established, the software division needed to function more like a startup—scaling rapidly, expanding brand awareness, and positioning itself as a national leader in crisis response technology.
The Opportunity
BHL’s software arm had the vision and technology to lead the behavioral health industry—but it lacked the structure, visibility, and alignment needed to scale nationally. The challenge was to transform a service-first organization into a modern, high-performing SaaS brand that could compete in a crowded health tech landscape.
The Reward
BHL emerged as a recognized innovator in behavioral health technology—respected for both its product and its purpose. The company’s revitalized brand presence, operational discipline, and aligned go-to-market strategy positioned it for long-term success and industry leadership.
Key Outcome Metrics
+60% increase in qualified leads
+150% organic traffic growth in six months
+45% lift in brand recall
+70% increase in event-driven inquiries
+200% boost in content engagement
+35% improvement in conversion rates
About This Project:
BHL set out to redefine how mental health crises are managed nationwide. As a pioneer in behavioral health technology, BHL developed an advanced platform that connects call centers and mobile crisis response teams with individuals in need—supporting the critical 9-8-8 mental health hotline, the behavioral health equivalent of 9-1-1. The goal: make sure every call for help finds the right path to care.
The Solution
Over an 18-month period, Thrive Marketing led a full-scale transformation of BHL’s marketing and communications function, building the foundation for growth through technology, process, and storytelling. Key initiatives included:
HubSpot CRM Implementation: Centralized customer data, streamlined reporting, and increased qualified leads by 60%.
Two-Year Strategic Marketing Plan: Defined measurable growth milestones, campaigns, and KPIs that aligned leadership around a unified vision.
Website Rebuild for SEO/SEM: Optimized performance and content architecture, driving a 150% increase in organic traffic within six months.
Brand Identity Refresh: Developed a new design system and messaging framework, boosting brand recall by 45%.
Collateral Redesign: Modernized marketing assets to reflect the company’s forward-thinking identity.
Conference Strategy: Secured speaking engagements and designed high-impact booths, leading to a 70% jump in post-event leads.
Video Storytelling: Produced video content that humanized the technology and elevated sales enablement.
Content Marketing Engine: Built a robust thought leadership platform (blogs, webinars, podcasts) generating a 200% rise in engagement.
Sales & Marketing Alignment: Unified messaging and shared performance metrics, improving conversion rates by 35%.