Marketing:
City of Eastvale Brand Creation and Website Design to Support Economic Development
The Client
The City of Eastvale, California, is one of Southern California’s fastest-growing communities — a city with a strong entrepreneurial spirit and a vision for becoming a premier destination for business and culture. The city’s leadership sought to create an engaging digital experience that would attract investors, entrepreneurs, and established companies looking for a place to build and belong.
About This Project
When the City of Eastvale realized its outdated economic development website wasn’t keeping pace with the city’s growth, it needed more than a facelift — it needed a story that could sell. The city was losing an estimated $71 million in annual sales tax leakage, a major gap that could otherwise fund local programs, parks, and public safety initiatives. Thrive Marketing served as project manager on behalf of a collaborative creative team to reimagine how Eastvale positioned itself as a thriving hub for business, innovation, and community.
The Opportunity
Eastvale had an inspiring story to tell — but no platform that reflected it. The city’s economic development website was outdated, hard to navigate, and visually disconnected from its growing identity as a dynamic business hub. The challenge was clear: build a user-friendly, data-driven site that could serve as both a marketing tool and a business intelligence center. The goal was to attract entrepreneurs and investors while strengthening the city’s overall economic positioning in the region.
The Services
Thrive Marketing provided project management and marketing strategy support for the City of Eastvale’s new economic development initiative, including:
Strategic project management and creative oversight
Website design and development coordination
Brand storytelling and content strategy
SEO/SEM optimization and analytics integration
Visual content development (custom photography, infographics, and video editing)
Launch communications, including press releases and branded email templates
The Solution
Working collaboratively with the City and the creative development team, Thrive helped guide the creation and rollout of Eastvale Elevates — a bold new sub-brand and digital experience designed to bring Eastvale’s vision to life.
The new site served as a one-stop market research hub, featuring detailed data and resources for site selectors, developers, and local business owners. Key project elements included:
A custom website with responsive design and intuitive navigation
Comprehensive SEO/SEM optimization for stronger visibility on Google
Custom photography showcasing Eastvale’s business community and lifestyle appeal
Data-driven infographics and interactive maps to visualize growth potential
Content development that blended business strategy with city pride
A coordinated launch campaign with press outreach and branded communications
Together, these elements positioned Eastvale as a modern, forward-thinking city that values innovation, inclusion, and opportunity — a place where businesses don’t just open, they thrive.
The Reward
The new Eastvale Elevates brand gave the city the visibility and credibility it needed to compete for business investment on a regional scale.
Notable Output Metrics:
A fully responsive, SEO-optimized website launched on time and within budget
Increased online engagement and inquiries from investors and developers
Positive recognition from city leadership and stakeholders for elevating the city’s brand image
A stronger, data-backed digital presence that turned awareness into action
Eastvale now has a digital platform that truly represents its potential — a city with energy, ambition, and a clear invitation to grow.