AEC Marketing, Biz Development & Engineering’s Future
Buckle up, AEC pros! In this episode of ThriveCAST, I chat with the one and only Gabe Lett—Chief Marketing Officer at Prairie Engineers, an AEC marketing mastermind, and author of The AEC Professional’s Guidebook (aka the survival guide you didn’t know you needed). With 20+ years in the AEC trenches, Gabe dishes out insider wisdom on business development, proposal strategies, AI sorcery, and the ever-evolving chaos of engineering firms in 2025.
What’s in it for you?
The secret sauce behind content marketing & thought leadership (spoiler: it’s not just LinkedIn rants)
How AI and tech are flipping AEC marketing & biz dev on its head
Remote work, recruitment & retention—because finding and keeping talent is harder than keeping plants alive
How AEC firms can actually win the talent war (without bribing people with free snacks)
Why relationship-building is the real MVP in proposals & RFPs (yes, networking is still a thing)
Plus, we dive into how Prairie Engineers tackles engineering, land surveying, and environmental services while serving federal agencies, DOTs, utilities, and state/local governments like pros.
Grab Gabe’s book, The AEC Professional’s Guidebook, available on Amazon or directly from TheAECGuide.com (bonus: he’ll even sign it if you ask nicely).
