Thrive Marketing Blog
Expert Strategies, Insights, and Growth Tips
At Thrive Marketing, our blog is your ultimate toolkit for navigating the twists and turns of B2B, focusing on manufacturing, AEC (architecture, engineering, and construction), non-profits, and government.
Whether you’re hunting for ways to supercharge engagement with account-based marketing (ABM), flex your product-led growth muscles, or whip your inbound funnel into shape, you’re in the right place.
This isn’t your average marketing advice dump. We pack our posts with expert insights, real-world examples, and practical tips that are as easy to follow as a GPS (one that actually works). From shortening sales cycles to boosting customer retention, our blog answers your burning questions - and maybe even the ones you didn’t know you had. Stick with us, and you’ll build not just a stronger brand but one with purpose, power, and a little pizzazz.
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Stop Hiring Robots: How Personality and IQ Tests Are Killing Innovation and Diversity
If your hiring strategy involves asking candidates to “rank their empathy” or solve logic puzzles like it’s the SATs, you’re not hiring innovators, you’re hiring robots who know how to color inside the lines.
These personality and IQ tests that so many companies think is an essential part of their hiring process are not building dream teams; they're manufacturing conformity. And when everyone thinks the same, acts the same, and answers the same, innovation dies a slow, corporate-approved death.
This article might make a few recruiters, HR pros, and execs squirm (and a few others quietly say thank you).